| Sl.No. | Title | Name of Journal | Date of Publication | Volume No/Issue No/Page No | ||||||||||||||||||||
| 1 | Self-congruity and brand loyalty - An innovation of diffusion approach | International Journal of Electronic Marketing and Retailing | 26-Oct-2020 | 11 / 4 / 343-351 | ||||||||||||||||||||
Additional information
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| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | A Study on the reasons for selling at maximum retail pricing (MRP) Vs discounted pricing by FMCG retailers in Bangalore City | PRAVEEN BABU P | Internal |
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